Explore Heart of Yorkshire Toolkit

Bustling market towns, charming villages, stunning medieval architecture and beautiful countryside begging to be explored. Find it all in the Heart of Yorkshire.

Located right at the centre, or heart, of the historic county of Yorkshire we have been witness to monumental moments of history that have all left their mark and influenced the unique character of the Heart of Yorkshire – all waiting to be shared.


Showcasing the Heart of Yorkshire

A series of activities, events and initiatives to showcase what the region can offer residents and visitors alike will take place across the region and throughout the year.

As difficult as the past few years have been there is now particular attention directed towards enjoying days out and holidaying in the UK and we have an unprecedented opportunity. There is now an audience that has discovered the simple pleasures of simply getting outside and exploring somewhere new, be that a local park or common ground, or venturing further to nature reserves and local trails.

By educating and inspiring these audiences to explore somewhere new, yet familiar, we can grow the interest in everything on offer across the Heart of Yorkshire and put ourselves on the map. With it's unique character, heritage, history, local suppliers and varied accommodation options, now is the best chance for the region to really stand out, change perceptions and develop new audiences.

We want to work together to showcase what our area can offer residents and visitors and we want to provide a collective voice for businesses working in the visitor and cultural economy.

HofY Logo_crop

Heart of Yorkshire Branding

We've created a toolkit that includes everything you need to make the most out of the Heart of Yorkshire marketing and promotions activity, and for you to feature it in your own marketing.

The Heart of Yorkshire identity is available for you to use across your promotional material, as you introduce the region and talk about its assets. In addition to this, we have a range of marketing material available for you to use in your own promotions, which includes:

  • Heart of Yorkshire logos (pdf, png & jpg versions)
  • Brand Guidelines and Personality Mix
  • Logo Usage Guide with advice on how to use the logo and showcase examples, so you can see how you can use it over your own images
  • Sample copy about the Heart of Yorkshire that you can use in your own marketing and promotions, highlighting what the region has to offer
  • Images - a selection of images from across the Heart of Yorkshire that are available for you to use in your own marketing and promotional material

  • Download the Branding and Toolkit here.

    Heart of Yorkshire logo and landscape

    Get Involved

    Here’s how we think you can make the most of the Heart of Yorkshire activities and initiatives in your marketing:

    Use the Heart of Yorkshire branding in your own promotions

    Introduce the Heart of Yorkshire and talk about the region's assets on your website

    Like and Follow the Heart of Yorkshire social media channels - Facebook, Twitter and Instagram

    Be part of the overall conversation – tag @heartofyorkshire and use #ExploreHeartofYorkshire #HeartofYorkshire #shoutaboutselby in your social media content

    A picture is worth a thousand words – make the most of the images available for you to use

    Keep in touch - let us know about your visitor offer, news, updates and events

    If you have any questions about the Heart of Yorkshire brand and marketing plan, or if you need help or support with your marketing and promotion, please contact our Culture and Visitor Economy Team at hofyindustry.sel@northyorks.gov.uk

    Click here for our Explore Heart of Yorkshire Privacy Notice.